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Bat // Logo Design
Excerpts from a 50 page process book detailing the development of a logo with a hearing aid company in mind. An important part about this design was the sonar sound waves and the shape that they took -- it was crucial to make sure that this read as a logo that could be used for a hearing aid company, rather than a night club or music store. After 100 initial sketches, numerous refinements, type explorations, and color studies (all included in the book), the final design above was complete!
2015
Excerpts from a 50 page process book detailing the development of a logo with a hearing aid company in mind. An important part about this design was the sonar sound waves and the shape that they took -- it was crucial to make sure that this read as a logo that could be used for a hearing aid company, rather than a night club or music store. After 100 initial sketches, numerous refinements, type explorations, and color studies (all included in the book), the final design above was complete!
2015